Download ~ Fifty-Seven Brand Haikus # by Joseph Benson ~ Book PDF Kindle ePub Free
eBook details
- Title: Fifty-Seven Brand Haikus
- Author : Joseph Benson
- Release Date : January 24, 2015
- Genre: Marketing & Sales,Books,Business & Personal Finance,
- Pages : * pages
- Size : 125 KB
Description
Each of the fifty-seven brand haikus is elegantly succinct—approximately sixty words.
Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand.
Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.